Compiled by Geoff de Ruiter, PhD Carbon Management
Heat pump sales and installation facilitator, educator, and advocate

"By far, the largest cost markup of the heat pump supply chain is with retail/HVAC companies, with final installed prices tripling equipment costs."

Purpose:
• To demonstrate heat pump supply chain costs and highlight HVAC contractor
markup on heat pumps, with a focus on BC

About the Author
• PhD in carbon management
• Facilitated 4 heat pump group purchases 2017-2021
• Home assessments, education, homeowner-installer liaison, some installations
• 225+ heat pumps installed
• Private consultation of heat pump installations from 2017-ongoing
• Professional audit for residential strata corporation
• 2 heat pump demonstration units designed and built
• Very large BC municipality and a Kootenay energy association
• Installation of ~50 mini splits
• Reddit moderator of r/HeatPumps
• ~6,000 subscribers and growing